All Web Site Data is a default generic description Google Analytics may decide for a website. If you happen to monitor several domains this may be confusing, but it is easy to rename the default description to whatever you like.

Click the Admin link at the top of your Google Analytics pages, and select account (if you have more than one accounts). * Choose the Website (Property) you’d like changed (second column).

All Website Data should now appear in the third column. * In the third column click View Settings. * At the View box change “All Website Data” with a description you understand easily.

Save your changes and enjoy!