The 3 new Microsoft Commercials (without Seinfeld) feature the phrase “I’m a PC”. I think they are worse than the previous spots. No matter how “innovative” the PC identification might sound, it also conveys a sense of inhumanity or transformation of man to a machine, despite the variety and vividness of the characters that impersonate the spots. Still better than talking about Windows plans, though.

I am a PC – 1

I am a PC – 2

I am a PC – 3

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