A smart move, to have discreet references to Microsoft and take advantage of the Bill Gates myth along with the presence of a known comedian. People already use Microsoft products to such a degree, that a commercial explaining what Microsoft does or will do, would be rather tiresome. These commercials, even by not being accepted very well by many people, cause more discusssion and publicity, than their expected alternatives. A smart move, by a smart company.

1. Gates and Seinfeld go for shoes

2. Gates and Seinfeld in a common family

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